Transforming thousands of used aluminum cans collected from around the UK, the sculpture, called Precious Metal, took a team of artists a week to complete and can only be fully viewed from the air.
The artwork, near Eastbourne, is inspired by a classic 1949 summer poster from the Coca-Cola archives of a swimsuit-clad lady relaxing in the sun. It was led by the award-winning Cornish sculptor Robert Bradford.
Liz Lowe, citizenship manager at Coca-Cola Great Britain, said: "Old cans aren't just waste, they're precious metal. They can live forever through recycling, to be used time and time again to make a whole number of new things, saving huge amounts of energy and raw materials." The fact is when you recycle aluminum; you preserve 95% of the energy it would have taken to create the same material again from virgin resources. These resources are traditionally located overseas, thereby compounding the issue by having our money leave the United States in return for even more future waste materials.
Recycling aluminum is a domestic process with a plant right here in the northwest. When you recycle aluminum, you are supporting our own, local economies.
This initiative is timely even here in the United States. Many millions of aluminum cans and plastic bottles are discarded into the trash daily. This material is a precious natural resource and when recycled preserves other resources, reduces litter, and creates much needed jobs. Now is the time to decide, do you care more about your community or the convenience offered by easy disposal.
For more information on recycling here in Douglas County, visit http://www.recyclepower.org/ and don’t forget to reduce, reuse, and recycle to “Trash Douglas County Less!”
Photograph: Jason Hawkes/Exposure
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